Eurovision Fan Zone

We reimagined the Birmingham Eurovision Fan Zone experience turning it into a vibrant, user-centred festival that celebrated the iconic Eurovision spirit while aligning with BBC’s rigorous brand guidelines. Every aspect of the event was designed to blend seamlessly with the Eurovision ethos, creating a space that was as engaging as it was visually cohesive. By integrating local character with a nationally recognised aesthetic, we ensured the Fan Zone became a highlight for both residents and visitors.

From meticulously designed printed festival collateral that embodied the Eurovision brand to interactive features like selfie frames and ground-floor artworks, every detail encouraged audience participation and connection. Dynamic digital displays acted as more than just informational tools—they became interactive canvases, adapting in real time to reflect the energy and excitement of the crowd. Together, these elements created a holistic and immersive experience that resonated deeply with the community while maintaining a polished, professional presentation for a wider audience.