Local Young Talent Festival
LYT is a month long festival that combines the technology and creative sector to breathe new life into Leamington Spa’s public realm. Delivered in partnership with Creative Leamington, Blunt & Brave was a Technology Partner, helping to shape festival's look, feel as well, website and social media content.
As part of the festival vacant and occupied store fronts transformed into galleries and pop-up performance spaces for a month-long showcase, energising the retail experience and showcasing the best of local young talent.
The public was be able to participate in the festival and each of its sites by conencting to content via QR codes that transported them to a purpoesly built festival website.
The interactive map featured on the website acted as a series of trails driving the public to discover more about what is on offer, transforming the high street and engaging with local businesses and makers.
The website also offered shoppers with an opportunity to redeem voucher codes and offers that were produced in collaboration with the shops & spaces involved, creating a map of businesses that are providing both artistic engagement and exciting opportunities to shop.
Festival Sponsors & Partners
LYT was powered by Creative Leamington in collaboration with Blunt & Brave.
Blunt & Brave the festival tech partner created excellent visuals and feel for the LYT brand identity. The quality of the festival website, documentation, promotional imagery & online content was consistently of very high standard.