A sweet treat that can’t be beat! Sweety Ice Cream began as a mom-and-pop ice cream parlor in Monterey, California. With traditional asian flavors such as matcha green tea and red bean, the Lee family decided to expand their delicious offerings to Mochi Ice Cream! Aiming to appeal to more of a Western market, Sweety approached Farm with the need for a rebrand and new packaging design. With such a fun “pop-in-your-mouth” dessert, the solution was to create a fun and playful aesthetic through bright pops of color and layered whimsical patterning. The project scope included research and strategy, branding, packaging, copy writing, brand voice, and product photography.


Content Creation

Motion Graphics

Website Management


Blunt & Brave have worked with us to understand the values and key messages, really considered our positioning and brand values and come up with some creative, inventive and delightful design and concepts. The whole processes has been well managed and communicated clearly and with confidence. An absolute pleasure and I look forward to more projects we can work on.

Lara Ratnaraja

Co-Curator, Hello Culture 


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